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This web site tahoetimber.com states the following, "A series built upon a combination of style and strength." Our analyzers noticed that the website also said " Get outside and look good doing it! Handcrafted using sustainably harvested Timber from Tahoe National Forest! Get yours customized for a unique gift with local ties! Our newest collection featuring hardwood frames polarized lenses and one of a kind styling." The Website also said " Stand out from the crowd in these classy shades. We dont float but were tough as nails. Tahoe Timber is a Lifestyle Brand." The website's header had Wood as the most important optimized keyword. It is followed by sunglasses, tahoe, and reno which isn't as highly ranked as Wood. The next words tahoetimber.com used was beach. float was included but might not be viewed by search crawlers.